Marc De Pape

CATEGORY: Corporate Teams, Founders, Private Equity / TAG: Design Thinking, Digital Transformation, Experience Design

Putting humanity into automation

Generative AI products GPT-4 and ChatGPT are clearly groundbreaking innovations. But can they generate transformative new ideas? New products, services, and businesses will certainly be built using AI — potentially with greater speed and efficiency than ever before. But don’t confuse the novelty of seemingly cogent outputs from language models with meaningful results — or valuable outcomes. 

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