CATEGORY: Corporate Teams, Founders, Private Equity / TAG: Case Study, Design Thinking, Experience Design, Growth Strategy
When large enterprises need to accelerate growth and secure their market position, purchasing a promising start-up can be a pragmatic approach to expanding their product portfolio and broadening or deepening their capabilities.
Read moreCATEGORY: Corporate Teams, Founders / TAG: Case Study, Experience Design, Growth Strategy
The role of Chief Product Officer can cover many core functions. It can include go-to-market strategy, but it can also include project and operational management and even feature decisions, design and analysis. Finding one person who is an expert within all of these areas is like finding the unicorn every start-up is trying to become.
Read moreCATEGORY: Corporate Teams / TAG: DE&I
Implementing diversity, equity, and inclusion (DE&I) principles into your product and service experience, you bring more relevance to your end-users and create a more impactful and lasting emotional reaction that builds customer loyalty and additional useability. But it can also seem like a daunting exercise.
Read moreCATEGORY: Founders / TAG: DE&I, Experience Design
Over the last number of years, DE&I has become a mega-trend, not for great headlines but for great business. Your goal as a founder is to zig while others are zagging, and DE&I is an element you don’t want to ignore.
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