Build confidence in your next big bet by testing your riskiest assumptions.
Concept Confidence validates your opportunity before you invest in bringing it to market.
We dig into what you already know about the opportunity through subject-matter-expert interviews, product walkthroughs, and a review of existing documentation.
We identify and prioritize the riskiest assumptions, then align on the success criteria that define what needs to be true before you invest.
We design qualitative and quantitative tests and build the artifacts to run them, from value propositions and landing pages to working proofs of concept.
We run tests with end users and potential customers through interviews, surveys, A/B trials, and usability evaluations.
We evaluate the results against the success criteria we set up front and deliver a clear recommendation on whether to go, no-go, or iterate.
Prioritized assumption map
Success criteria for investment
Experiment artifacts and testing methodology
Quantitative and qualitative results
Final report with analysis and recommendations
Marc explains how we can rapidly create and trial product concepts to validate competitive problem-solution fit, feature set, pricing model, and servicing requirements.