Meet Angelina Cole: From Asking Hard Questions to Solving Hard Problems

Angelina’s approach is grounded in rigorous user research and a journalist’s instinct for asking the fundamental questions: Why are we doing this? What problem are we solving? How will we know if we’ve succeeded?

Building From First Principles

Traditional market sizing approaches often fail startups because they rely on abstract dollar figures that reveal little about execution mechanics. The alternative—building your Total Addressable Market (TAM), then narrowing to Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)—transforms market analysis from guesswork into strategic planning.

Revenue Modeling vs. Business Modeling

Most tech founders confuse revenue modeling with business modeling, leading to strategic blind spots that can kill promising ventures before they reach product-market fit. Understanding the distinction between these two critical frameworks isn’t just academic—it’s the difference between building a sustainable business and chasing unrealistic projections.

Beyond Market Size: Finding Strategic Opportunities for SaaS Growth

In the world of SaaS scaling, we’ve all witnessed the same two tired approaches to growth: the feature-reactive “our competitors added AI, so we need AI too” knee-jerk response, or the expensive, high-risk “acquire a startup so our sales team has another thing to sell” strategy. But what about the fertile middle ground between these extremes?