Corporate innovation initiatives often struggle to deliver meaningful results — especially inside established businesses.The most common cause? Investments in solutions to problems that weren't worth solving to begin with.
If innovation efforts aren't delivering growth, odds are the solution isn't addressing a pain the market wants to pay to have relieved. Or the new solution is not "better enough" to compel customers to switch.We help executives ensure their innovation bets target opportunities that can deliver meaningful growth.
“We’ve seen a lot of success, but to accelerate growth, we need to innovate continuously. Sightglass has been a big part of identifying how to do that. They're very good at going in and doing the necessary research to understand the problems that need solving.”Caleb Wilson, Head of Product Design, Templafy