Grow Intentionally WITH CONCEPT CONFIDENCE

Build confidence in your next big bet by testing your riskiest assumptions.

Concept Confidence validates your opportunity before you invest in bringing it to market.

How Concept Confidence works

Step 1

Kick-off & Immersion

We dig into what you already know about the opportunity through subject-matter-expert interviews, product walkthroughs, and a review of existing documentation.

Step 2

Assumption Mapping

We identify and prioritize the riskiest assumptions, then align on the success criteria that define what needs to be true before you invest.

Step 3

Experiment Design

We design qualitative and quantitative tests and build the artifacts to run them, from value propositions and landing pages to working proofs of concept.

Step 4

Experiment Execution

We run tests with end users and potential customers through interviews, surveys, A/B trials, and usability evaluations.

Step 5

Synthesis & Recommendation

We evaluate the results against the success criteria we set up front and deliver a clear recommendation on whether to go, no-go, or iterate.

What you receive

Prioritized assumption map

Success criteria for investment

Experiment artifacts and testing methodology

Quantitative and qualitative results

Final report with analysis and recommendations

Concept Confidence is often paired with:

Growth Mapping

Clarify where you play today and how you win even bigger tomorrow.

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Opportunity Expansion

Turn your best opportunities into a strategy that delivers net new revenue.

Learn more →

Marc De Pape discusses Concept Confidence

Marc explains how we can rapidly create and trial product concepts to validate competitive problem-solution fit, feature set, pricing model, and servicing requirements.

Concept Confidence Clients