Patti Purcell

CATEGORY: Executive Coaching, Opportunity Catalyst, Product Realization, Solution Design / TAG: Corporate Teams, Digital Transformation, Experience Design, Growth Strategy

Digital transformation:
fails and fixes

Digital transformations often feel lack-lustre – or fail outright – because the program only focused only on ways to digitize products, services, and processes. But you’re still left with the same conflicted relationships to customers. 

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