If you want to see 2X the growth across your portfolio of companies, hire a management consultancy to enhance operations. Want 3X the growth? Hire a design and delivery firm to make more profitable products. But if you want 50X the growth across your entire portfolio of business, focus on the end-user experience.
Digital transformations often feel lack-lustre – or fail outright – because the program only focused only on ways to digitize products, services, and processes. But you’re still left with the same conflicted relationships to customers.