Patti Purcell

CATEGORY: Corporate Teams, Founders, Private Equity / TAG: #employeeexperience, Alignment, Design Thinking, Digital Transformation, Experience Design

Whitepaper: Win in the Workplace. Win in the Marketplace.

In this whitepaper, Sightglass Partner, Patti Purcell, observes that for businesses to win in the marketplace, they must first win in the workplace.

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CATEGORY: Corporate Teams, Founders, Private Equity / TAG: Digital Transformation, Experience Design, Growth Strategy

The disruption is the experience

Technology doesn’t drive disruption. Experience does.

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CATEGORY: Private Equity / TAG: Alignment, Design Thinking, Experience Design, Growth Strategy

Experience exponential growth

If you want to see 2X the growth across your portfolio of companies, hire a management consultancy to enhance operations. Want 3X the growth? Hire a design and delivery firm to make more profitable products. But if you want 50X the growth across your entire portfolio of business, focus on the end-user experience.

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CATEGORY: Corporate Teams, Private Equity / TAG: Digital Transformation, Experience Design, Growth Strategy

Digital transformation:
fails and fixes

Digital transformations often feel lack-lustre – or fail outright – because the program only focused only on ways to digitize products, services, and processes. But you’re still left with the same conflicted relationships to customers. 

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