CATEGORY: Concept Confidence, Growth Mapping, Opportunity Catalyst, Solution Design / TAG: Corporate Teams, Founders, Private Equity
Traditional market sizing approaches often fail startups because they rely on abstract dollar figures that reveal little about execution mechanics. The alternative—building your Total Addressable Market (TAM), then narrowing to Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)—transforms market analysis from guesswork into strategic planning.
Read moreCATEGORY: Growth Mapping, Opportunity Catalyst, Product Realization / TAG: Founders, Growth Strategy, Private Equity
Ongoing economic and political uncertainty has been causing the VC landscape to run at an exhausting pace. That means general partners (GPs) and managing directors are applying a laser focus on those startups in their portfolio that are poised for rapid growth.
Read moreCATEGORY: Embedded Leadership, Growth Mapping, Opportunity Catalyst, Product Realization / TAG: Continuous innovation, Experience Design, Founders, Growth Strategy, Product Innovation, Product Realization
Innovation doesn’t have to come with a hefty headcount. By partnering with an innovation consultancy, startups can access the specialized expertise they need to navigate critical growth phases without the long-term commitment of additional full-time staff.
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