The DE&I value proposition

The (very welcome) uptick in diversity-led private equity firms is prompting many in the space to look at themselves and their portfolio through a more diverse, equitable, and inclusive lens. Not only because it’s the right thing to do – it’s a way to give your firm a distinctly strategic value proposition.

Make DE&I less daunting

Implementing diversity, equity, and inclusion (DE&I) principles into your product and service experience, you bring more relevance to your end-users and create a more impactful and lasting emotional reaction that builds customer loyalty and additional useability. But it can also seem like a daunting exercise.  

Starting up?
Start with DE&I 

Over the last number of years, DE&I has become a mega-trend, not for great headlines but for great business. Your goal as a founder is to zig while others are zagging, and DE&I is an element you don’t want to ignore.