CATEGORY: Corporate Teams, Founders, Private Equity / TAG: Design Thinking, Experience Design, Growth Strategy
Marc first met future Sightglass founders John Jarosz, Matthew Tobiasz, and Patti Purcell at Thoughtworks, where he was a designer with a compulsion to understand why a particular strategic path was being taken. Now as part of the Sightglass Team, Marc is helping companies ensure that what they’re building will actually deliver a better customer experience and overall ROI.
Read moreCATEGORY: Corporate Teams, Founders, Private Equity / TAG: #employeeexperience, Alignment, Design Thinking, Digital Transformation, Experience Design
In this whitepaper, Sightglass Partner, Patti Purcell, observes that for businesses to win in the marketplace, they must first win in the workplace.
Read moreCATEGORY: Corporate Teams, Founders, Private Equity / TAG: Case Study, Design Thinking, Experience Design, Growth Strategy
When large enterprises need to accelerate growth and secure their market position, purchasing a promising start-up can be a pragmatic approach to expanding their product portfolio and broadening or deepening their capabilities.
Read moreCATEGORY: Corporate Teams, Founders / TAG: #experiencedesign, Alignment, Growth Strategy
For enterprise companies that make acquisition part of their growth strategy, a lack of team alignment creates an “us-versus-them” scenario that blocks innovation.
Read moreCATEGORY: Corporate Teams, Founders / TAG: Case Study, Experience Design, Growth Strategy
The role of Chief Product Officer can cover many core functions. It can include go-to-market strategy, but it can also include project and operational management and even feature decisions, design and analysis. Finding one person who is an expert within all of these areas is like finding the unicorn every start-up is trying to become.
Read moreCATEGORY: Corporate Teams / TAG: DE&I
Implementing diversity, equity, and inclusion (DE&I) principles into your product and service experience, you bring more relevance to your end-users and create a more impactful and lasting emotional reaction that builds customer loyalty and additional useability. But it can also seem like a daunting exercise.
Read moreCATEGORY: Corporate Teams, Private Equity / TAG: Digital Transformation, Experience Design, Growth Strategy
Digital transformations often feel lack-lustre – or fail outright – because the program only focused only on ways to digitize products, services, and processes. But you’re still left with the same conflicted relationships to customers.
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